How the ‘keep or return’ challenge is driving hyper-consumption and fast fashion

Published by
Relaxnews

By Deagreez / Getty Images Buy it, try it, send it back. Such is the new craze among influencers on social media. They don’t hesitate to order mountains of clothes from fast fashion brands before submitting them to their followers for approval during try-on sessions. If their fans like the clothes, they keep them, and if not, they send them back — irrespective of the environmental cost that these mass returns may incur. This “keep or return” challenge already has millions of followers online. Buy it, try it, send it back. Such is the new craze among influencers on social media. They don’t hes…

Read More

See also  Amazon shareholders approve $200M payout to CEO Jassy, reject worker safety, climate initiatives

Leave a Reply