How the CEO of a Low-Cost Airline Tries to Keep Prices Low

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The Street

By Veronika Bondarenko TheStreet talked to Play chief executive Birgir Jónsson about what it’s like to run a new low-cost airline. When looking to book a flight, how many refresh constantly to find the cheapest possible ticket? Amid the rising cost of air travel and inflation in general, the feeling is totally understandable — it’s also why demand for low-cost airlines has exploded in the last five years. Along with more established Spirit (SAVE) – Get Free Report in the U.S. and EasyJet (EJTTF) in Europe, there are newcomers such as Breeze and Oslo-based Norse Atlantic Airways that promise t…

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