How mixed reality can revolutionise audience interaction and provide revenue streams

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City AM

By Darren Parkin by Alex Kane, CEO Volta The emergence of new technologies is fundamentally changing the role of music, relegating it to a component of an artist’s brand and in turn resulting in a new art form: interactive experiences, monetized by in-experience purchases. More than 100,000 tracks are being uploaded to streaming services every day, up from 70k just 18 months ago and the vast majority of them have 0 or 1 listens. As more and more people use services like Spotify as a way to discover new music this trend has real implications for musicians wanting to be heard. As the quantity of…

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