How mixed reality can revolutionise audience interaction and provide revenue streams

By Darren Parkin by Alex Kane, CEO Volta The emergence of new technologies is fundamentally changing the role of music, relegating it to a component of an artist’s brand and in turn resulting in a new art form: interactive experiences, monetized by in-experience purchases. More than 100,000 tracks are being uploaded to streaming services every day, up from 70k just 18 months ago and the vast majority of them have 0 or 1 listens. As more and more people use services like Spotify as a way to discover new music this trend has real implications for musicians wanting to be heard. As the quantity of…

Read More