How Dunkin’, Starbucks Are Making a Play For a New Market

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The Street

By Colette Bennett This unusual food might seem like a new innovation, but it has a long lineage. American companies have a history of trying to get in on ideas that originated in Asia. Take the Korean beauty market, or “K-beauty” as it’s often called, which started to make headway into the United States around 2015. People crowded onto Reddit to discuss the “10-step routine,” an elaborate skincare process that promises to deliver what’s known in South Korea as “glass skin.” U.S. brands hustled to get on board, and soon enough L’oreal (LRLCF) brand Maybelline had its own version of innovations…

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