How Does a College Coaching Search Really Work?

Published by
Sports Illustrated

By Richard Johnson Step into the shoes of an athletic director tasked with making a major football hire for their school. Put yourself in the athletic director’s chair. It’s 2022, and you’ve decided to fire your coach. Coaching hires are hard to make and even harder to get right. Good coaches have bad years and bad coaches have good years. There are no sure things, and there are always coaches who surprisingly pan out. The success of a modern AD hinges on three things: 1. Hiring a football coach 2. Raising money 3. Building facilities. People can quibble about pillars two and three, but there …

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