How data science gives Games 24×7 a hyperpersonalized edge
Published by
CIO
CIO
India-based Games24x7, a digital-first company, believes that “the best gaming experiences are created at the intersection of entertainment and science.” With a portfolio spanning skill games (RummyCircle), fantasy sports (My11Circle), and casual games (U Games), the company banks firmly on technology to build a highly scalable gaming infrastructure that serves more than 100 million registered users across platforms. In a conversation with CIO.com, Games 24×7 CTO Rajat Bansal throws light on the importance of hyperpersonalization in gaming and how the company is manifesting creative ideas for …