How Amazon plans to use artificial intelligence to enhance Thursday Night Football broadcasts

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Football Scoop

By Zach Barnett Amazon is gearing up for its second season as the exclusive home of the NFL’s “Thursday Night Football” broadcasts, with big plans in tow. The 2022 season was about getting on the air after assuming the rights a year earlier than anticipated, but this year will see the tech company with a $1.39 trillion market cap harness its magical computing powers to make its broadcasts stand apart from other networks. First, Amazon will supplement the traditional yellow line in certain situations with a second line (the current leader is blue) that, for example, will highlight the yard line…

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