How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

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Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. If there’s any lesson brands should have taken from the last three years of the Covid-19 pandemic, it’s that investing in digital can deliver even more engagement – online and in-person. And with increasingly immersive technologies such as virtual reality, data-driven insight using artificial intelligence and creative video delivery coming to the fore, opportunities…

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