Google to beef up search with AI, setting stage for showdown with Bing

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Reuters UK

By Supantha Mukherjee and Martin Coulter STOCKHOLM/LONDON (Reuters) -Alphabet’s Google on Wednesday said it will enhance search results with generative AI features, in its latest salvo against Microsoft which laid out plans a day earlier to improve its rival search engine Bing. Microsoft is hoping new features can revive its Bing platform and take a shot at Google’s dominance of online search which drives a lucrative ad business earning $100 billion in sales last year. Adding generative AI to search results will create text or visual responses to prompts and enable users to interact with infor…

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