Generative AI is hot, but predictive AI remains the workhorse

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Since the release of ChatGPT in November 2022, generative AI (genAI) has become a high priority for enterprise CEOs and boards of directors. A PwC report, for instance, found that 84% of CIOs expect to use genAI to support a new business model in 2024. Certainly, there’s no doubt that genAI is a truly transformative technology. But it’s also important to remember that it is just one flavor of AI, and it’s not the best technology to power every use case. The concept of what qualifies as AI changes over time. Fifty years ago, a tic-tac-toe-playing program would have been thought of as a type of …

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