Ford’s high-tech business transformation, fueled by cloud

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Ford Motor Co.’s wholesale pivot to technology has transformed not only the automaker’s business operations but its corporate identity. “We have become much more of a software company than we were 10 to 20 years ago,” says John Musser, director of engineering for Ford’s commercial division, Ford Pro. “People don’t think of a large, 100-year-old manufacturing company as high tech.” But it is — and Ford now positions itself as a software-defined vehicle (SDV) manufacturer, Musser says. One need only look within Ford’s executive ranks to see the technology talent driving its digital future: Doug …

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