Facebook owner Meta announces tests of generative AI ads tool
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Reuters UK
Reuters UK
By Katie Paul and Sheila Dang NEW YORK (Reuters) – Social media giant Meta Platforms Inc joined the generative AI product race on Thursday, saying it would begin testing artificial intelligence-powered ad tools that can create content like image backgrounds and variations of written text. A select group of advertisers will be invited to experiment with the tools in a “testing playground” that the company is calling the AI Sandbox, Meta executives said at a press event in New York. The executives declined to specify how many advertisers would have access to the space at the outset, saying only …