Exclusive: UK retailers should copy TfL or they miss out on advertising cash, argues City bigwig

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City AM

By Michiel Willems Are UK retailers missing a valuable opportunity to earn money from advertising? A City insider thinks most big brands do, as he urges the High Street’s biggest names to look at TfL and copy their model by rolling out a retail media network. So-called retail media networks are one of the hottest emerging trends in the sector at the moment, but why aren’t the big retailers embracing them? City A.M. sat down with Paul Frampton, European President at CvE, part of the Goodway Group, who firmly believes it’s not too late to start. Shift to onlineAs shoppers once again settle into …

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