Elon Musk Announces Huge Change at Tesla

Published by
The Street

By Luc Olinga It is the end of an era at Tesla, and the beginning of a new chapter. Until now, the automotive industry disruptor has stood out from its competitors by not advertising its cars. The Austin, Texas-based automaker relies on word of mouth from its fans and the personality of its whimsical and popular CEO Elon Musk to promote its products. In 2022, Tesla delivered 1.31 million vehicles. The automotive group has achieved all this without any of its models appearing in a TV commercial. Tesla simply doesn’t have a marketing and advertising department like its rivals General Motors or F…

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