Ed Warner: Rugby union could learn from the NFL model on Super Bowl LVII weekend

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City AM

By Frank Dalleres For all the relentless commercial growth of the Premier League, IPL and F1, the NFL remains the sporting brand to beat. Super Bowl LVII will be watched by more than 200m people worldwide on Sunday. The matchup between the Kansas City Chiefs and the Philadelphia Eagles has its stories, but in truth the identity of these finalists is unimportant. This irrelevance is the brand’s ultimate collective success, a testament to the strength of American football’s closed shop. English rugby, look and learn. US sport’s franchise model is often considered slightly distasteful to British …

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