Dubai-based GMG invests in next-gen tech to improve customer needs

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The digital transformation of the Middle East’s retail sector in the last five to seven years has brought immense value in crafting more agile supply chains that accommodate demand. In a recent PwC study, retail CEOs in the region cited key factors to achieve this being their ability to manage faster delivery times, support easier product returns, and balance stock volumes. “It would be naïve to underestimate the pandemic’s influence on many companies’ digital transformation,” says Sunil Nair, Group CIO at GMG. “The pandemic affected our ability to conduct business in-person, so companies had …

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