Digital listening reveals 3 leading innovation drivers

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In six short months, ChatGPT propelled artificial intelligence (AI) into the minds and imaginations of the masses more than any other development since the term “AI” was coined in 1956. According toresearch sponsored by, an astonishing 39% of U.S. and U.K. adult web users surveyed have used one or more generative AI tools. With media outlets racing to get exclusives out the door on the latest “big thing,” sifting through the excitement to find the bigger picture is challenging. To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listen…

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