Deere tapping into Apple-like tech model to drive revenue

Published by
Reuters UK

By Bianca Flowers and Joseph White BONDURANT, Iowa (Reuters) – Deere & Co has sold its tractors and other equipment to farmers for decades, but the World’s largest agriculture machinery manufacturer is tearing a page from the technology World’s playbook – combining cutting-edge hardware with software and subscription models to drive revenue growth. In a World with a dwindling number of grain producers and a growing population, Deere and its rivals are developing self-driving equipment loaded with the latest software that is harvesting a new kind of bumper crop: data. All that translates into r…

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