Darkening ad outlook, rising costs weigh on Italy’s MFE

Published by
Reuters UK

By Elvira Pollina MILAN (Reuters) – Italy’s top commercial broadcaster MediaForEurope (MFE) on Wednesday posted a sharp profit drop, painting an uncertain picture for its ad-led business on the back of slowing economic growth and rising inflation this year. Owned by the family of former Italian Prime Minister Silvio Berlusconi and previously known as Mediaset, MFE reported a 44% fall in first-half group’s operating profit to 112 million euros. Advertising sales in its core domestic market were broadly flat in the first half at 976.4 million euros, suggesting a deterioration after the post-pand…

Read More

See also  Video shows minutes after Kobe Bryant crash

Leave a Reply