Customer experience: 10 tips for a successful CX strategy

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Once relegated to the back office, CIOs are now key customer-facing leaders charged with delivering great customer experiences. According to our State of the CIO 2022 survey, 57% of responding IT leaders say improving customer experience (CX) is a top goal, while 81% are implementing new technologies to support customer interactions. Research also indicates that many organizations are struggling to reach their CX objectives, as they face challenges in bringing together the required skills, tools, and data. To help overcome those hurdles, we asked researchers and CX leaders to list steps CIOs c…

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