Croatia lessons for brand Sri Lanka | Daily FT

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Daily Financial Times

Whilst many interpretations are made on the Budget 2023, if one analyses the media today, tourism has become the only saviour that can save Sri Lanka from the liquidity crunch. But many have forgotten that for a brand to perform in the market place we need to invest and give purpose to a brand. The World must understand that only with ‘input’ we can expect an ‘output’. Let me capture a best practice that might help Sri Lanka. Sri Lanka today Whilst the macro data tells us that Sri Lanka must be on red alert we are now seeing what it has done to a Sri Lankan household. UNICEF reported that Sri …

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