CRC allots B10bn for omni-channel drive

Published by
The Bangkok Post

Central Retail Corporation (CRC) is striving for World-class retail tech by investing 10 billion baht to accelerate the development of its next-generation omni-channel platform. David Llamas, chief digital officer of CRC, said in the past five years Central Retail has transformed into a full-scale retail tech company with a leading omni-channel platform, developed by Central Retail Digital. “We’ve seen an over 80% increase in the number of users in the past few years and over 60% returning customers, with the platform accounting for 20% of total sales,” he said. The group will launch the next-…

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