Costco’s ‘Outrageous’ Price Move Actually Makes Perfect Sense

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The Street

By Daniel Kline Members have gotten angry at a recent change the warehouse club has made, but they’re getting things wrong. Costco has a well-earned reputation for offering low prices and good value. That’s something that extends throughout every area of its business. Whether you buy the ingredients to make dinner, a trip to a theme park, or a new st of tires, you expect (and even assume) that the price will be low relative to what you might pay somewhere else. In some ways, Costco (COST) – Get Free Report has taken this proposition to its breaking point, focusing more on arbitrary historic pr…

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