COMMENT | Futureproofing tourism via digitalisation

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Malaysiakini (English)

COMMENT | Covid-19 is an opportunity to rethink tourism for the future – a shift from traditional tourism to adopting futuristic trends in the industry to ensure it’s resilient in future crises. The pandemic saw a 60 percent decline in international tourism in 2020, affecting millions of jobs, primarily those held by women and those in the informal economy. Global GDP also took a significant hit. The way forward may be through adopting smart tourism and smart destination strategies. Smart tourism is the evolution of traditional tourism and e-tourism, involving technology-driven innovation and …

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