‘Climate deniers are victims not villains’: A psychologist’s guide to winning them over

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Euronews (English)

It’s not by accident that climate denial is one of the biggest threats to meaningful action. Fossil fuel companies have spent millions on lobbying politicians, advising their PR teams to sow uncertainty about solid climate science, and refusing to change their business model. All despite knowing the effects of burning their products since the 1960s. To this day, the industry has a huge presence at climate summits like COP27, and governments accept generous donations from sceptics and fossil fuel interests. I encounter climate deniers regularly on social media, as I dedicate part of my work tow…

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