Celeb-packed Super Bowl ads hope to outshine Taylor

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AFP

New York (AFP) – The Super Bowl is here and that means millions of Americans will sit down on Sunday to partake in a national passion: watching commercials on TV. The final of the NFL season — pitting the Kansas City Chiefs against the San Francisco 49ers — is the US advertising industry’s biggest event of the year. Companies will shell out an average of $7 million for 30 seconds in front of an audience that reached 115 million in 2023. This year, big brands have the sizeable challenge of competing for buzz with megastar Taylor Swift — she will jet in from a concert performance in Tokyo to …

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