Car makers seek new battlegrounds and shun old-school shows

Car shows used to be a celebration of gleaming chrome and paintwork paired with brightly-lit stands and some razmataz thrown in for good measure. But that is changing as manufacturers look for new ways to sell cars. Crowds are shunning the traditional shows and many major makers are staying away as well. Cars and the industry as a whole are currently in a state of flux, says German expert Stefan Bratzel. He has been following developments closely as carmakers seek new venues both real and virtual. Bratzel explains that the car is acquiring a new role in modern society and “that means manufactu…

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