Bruce Willis Didn’t Sell Rights To His Face To Russian ‘Deep Fake’ AI Company

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A rep for Bruce Willis denied that the former actor sold his digital-likeness rights to the artificial intelligence company Deepcake. On September 28, The Telegraph falsely reported that Deepcake had a deal with Willis to use his “digital twin” in upcoming films. The company constructs AI clones of celebrities so they can choose to participate in projects without needing to appear in front of the camera. Willis’ rep has now clarified that the former actor “has no partnership or agreement” with Deepcake. A rep for the company explained that Willis’ digital-likeness rights cannot be sold. They n…

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