Auburn inadvertently kicked off the recruiting trend of the summer

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Football Scoop

By Zach Barnett Recruiting is about many things, and one of them is brand. About positioning your brand in the best possible light relative to the competition. About associating your brand with other premier brands — the NFL, a particular apparel brand, a celebrity. Or a gas station chain with a beaver for a mascot. The fun began Friday when Ernest Campbell, a 3-star wide receiver in the class of 2024, tweeted this graphic. For those unfamiliar, let’s play a little catch up. Bucc-ee’s is a gas station chain, but it’s a gas station chain in the same way that Disney is an animation company. I’l…

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