Are AI-based programmes like ChatGPT bringing useful change or unknown chaos?

Since ChatGPT exploded onto the scene in November 2022, many have contemplated how it might transform life, jobs and education as we know it for better or worse. Many, including us, are excited by the benefits that digital technology can bring to consumers. However, our experience in testing digital products and services, shaping digital policy, and diving into consumers’ perspectives on IoT, AI, data and platforms, means the eyes of all experts are wide open to also the challenges of disruptive digitalisation. After all, consumers should be able to use the best technology in the way they want…

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