Apple’s Billion-Dollar Bet Could Revolutionize Siri With Cutting-Edge Generative AI: Report

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Apple Inc. (NASDAQ:AAPL) is reportedly gearing up to unveil Siri 2.0, a transformative update designed to address long-standing criticisms and challenge its rivals head-on in the voice assistant war. What Happened: For the past decade, Siri, Apple’s virtual assistant, has been a staple feature in iPhones and other Apple devices. However, it’s no secret that Siri has fallen behind competitors like Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Assistant and Amazon Inc.’s (NASDAQ:AMZN) Alexa in terms of functionality and user satisfaction. Siri’s journey began in 2011, and it was revolution…

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