Analysis-From tea to ketchup, some shelves lie empty as retailers struggle to predict demand

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Reuters UK

By Richa Naidu and Helen Reid LONDON/BARCELONA (Reuters) – A “salad crisis” affecting British supermarkets hit headlines earlier this year but shoppers across Europe and the Middle East seeking some basic groceries – from pasta to beer to toothpaste – are also finding gaps on the shelves. Top industry executives, consultants and analysts told Reuters that supermarkets are struggling to predict demand as the receding experience of COVID-19, new ways to buy and a biting cost-of-living crisis change shopping habits. Supply chain issues and a reluctance to strike deals with suppliers while commodi…

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