Analysis: Coachella 2022: True to tradition, or a TikTok makeover? Festival undergoes new generational shift

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The San Diego Union-Tribune

SAN DIEGO — How many people will, unironically, be wearing One Direction T-shirts at the Coachella Valley Music and Arts Festival in Indio this weekend and next weekend? How many of the 125,000 daily attendees at the sold-out event will post videos of themselves on TikTok using a free commemorative Coachella NFT as a prop? Both questions would have been almost unthinkable in 2019, the most recent year the World’s most popular and lucrative annual music festival was held before the COVID-19 shutdown. Three years later, after canceling its 2020 and 2021 editions because of the pandemic, Coachell…

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