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Amazon’s New AI Assistant Rufus Sparks Debate – Will It Impact Advertising Revenue? | Technology News
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Amazon’s New AI Assistant Rufus Sparks Debate – Will It Impact Advertising Revenue?

Published by
Benzinga

Amazon.com Inc (NASDAQ:AMZN) has introduced a new artificial intelligence assistant, Rufus, to assist shoppers with product-related questions. Rufus will likely guide users to products that best suit their needs. However, this move raises concerns about Amazon’s history of promoting products that benefit the company due to higher profitability or advertising support. Amazon is currently facing an antitrust lawsuit from the Federal Trade Commission (FTC), which alleges a “pay-to-play” system where products from marketers who spend the most on advertising get top billing, Reuters reports. Rufus …

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