Amazon opens first physical clothing store

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US retail giant Amazon launched its first-ever physical clothing store on Wednesday. The Amazon Style brand opened its doors in a shopping centre near Los Angeles as the company plans to compete with big chains such as Macy’s. “Amazon Style is designed to help customers discover looks they’ll love through a personalized and convenient shopping experience using advanced technology and World-class operations,” the company said in a statement. Purchasing is to be highly automated. With the Amazon Shopping app, customers can send items to a fitting room, where they can use a touchscreen to, among …

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