After Ye (Kanye), Adidas Faces Fresh Problems

Published by
The Street

By Veronika Bondarenko False releases seek to draw attention to a key part of the athletic wear business. Activewear giant Adidas (ADDDF) has been navigating a number of concurrent scandals — after cutting all ties with rapper-songwriter Ye (formerly known as Kanye West) over a series of antisemitic posts, the German company has been trying to navigate a future without the once-massively popular collaboration. While Adidas stressed that it owns the rights to the ultra-popular sneaker and plans to reimagine it to be free of any Ye references, even the temporary stop in production of a line tha…

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