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Advertising Giant Publicis Groupe’s AI Leap: Reveals €300M CoreAI Investment Plan | Technology News
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Advertising Giant Publicis Groupe’s AI Leap: Reveals €300M CoreAI Investment Plan

Published by
Benzinga

French advertising and public relations company Publicis Groupe S.A. (OTC:PUBGY) said it is infusing a layer of artificial intelligence across its platform organization to connect its enterprise knowledge under one entity – CoreAI. The company plans to invest 300 million euros over the next three years as it becomes a true Intelligent System. For 2024 alone, the group anticipates an investment of 100 million euros, with 50% on people, focused on upskilling, training, and recruitment, and 50% on technology through licenses, IT software, and cloud infrastructure. “Putting CoreAI at the heart of …

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