40 years later, can Apple Vision Pro save the Mac?

Macworld On its 40th anniversary, things aren’t looking great for the Mac. While Apple was able to defy post-lockdown downward trends in the PC market in 2022, the company’s luck ran out in 2023, with Mac shipments down 22.4 percent on the previous year, a steeper decline than even big Windows box shifters, according to research firm IDC.) If we focus on Apple’s most recent quarterly report, Mac sales look truly horrendous, down 34 percent compared to the same period in 2022. And with the all-important Q1 report due next week, there’s suddenly a ton of pressure on Apple’s oldest family member….

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