Want Bigger Marketing Results? Aim Smaller

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As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if the exact opposite were true? It’s 2022, and many savvy marketers and brands are waking up to the fact that bigger doesn’t necessarily mean better. They’re discovering that one of the best ways to build a successful brand is actually by aiming smaller. We’re talking about going local with your marketing strategy. Q1 2022 hedge fund letters, conferences and more The Power o… Read More “Want Bigger Marketing Results? Aim Smaller”

Look: College Football Analyst Releases Updated Bowl Projections

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The Spun

By Matt Hladik It’s June 1 and the official start of summer is around the corner. Pretty soon, it will be time for college football training camps. This morning, 247Sports updated its bowl projections for 2022-23. Analyst Brad Crawford is in charge of the picks, and he made one major change to his playoff field. Back in April, Crawford had Alabama meeting Notre Dame and Ohio State facing Georgia in the two College Football Playoff semifinals. This time around, he removed the Fighting Irish and replaced them with Utah. “As always, projected the No. 4 seed this time of year is always the most di… Read More “Look: College Football Analyst Releases Updated Bowl Projections”

Denmark to join EU defence policy after historic vote

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Reuters UK

COPENHAGEN (Reuters) -Denmark will join the European Union’s defence policy after a referendum on Wednesday, final results showed, signalling the latest shift among Nordic countries to deepen defence ties in response to Russia’s invasion of Ukraine. Denmark is the only EU member that is not part of the bloc’s defence and security policy. The referendum marks the first time a government has succeeded in abolishing one of several exemptions secured in a 1993 referendum on the Maastricht Treaty. Final results showed almost 67% of voters were in favour of removing an opt-out to the EU’s so-called … Read More “Denmark to join EU defence policy after historic vote”

Sandberg Steps Away From Meta to Chorus of Support and Snark

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The Street

By Rob Lenihan Social media heats up as Meta Platforms says COO Sheryl Sandberg is stepping down. If Sheryl Sandberg is looking for fond farewells, she should probably stick with Facebook. After 14 years,Sandberg, 52, will be stepping down from her position as chief operating officer at Meta Platforms (FB) – Get Meta Platforms Inc. Class A Report, where she was second-in-command to Facebook CEO and co-founder Mark Zuckerberg, the company said in a regulatory filing. ‘The Next Chapter'”When I took this job in 2008, I hoped I would be in this role for five years,” Sandberg wrote on a Facebook po… Read More “Sandberg Steps Away From Meta to Chorus of Support and Snark”

Gamers Obsessing Over Console Mid-Generation Refresh, Ps5 Pro & Xbox Series S/X

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Gamers everywhere have been flocking to the internet to discuss what Sony and Microsoft’s next consoles will look like. The Ps5 Pro and the newest edition of the XBOX were trending all over social media during the week following a TCL event. The conference, CES 2022, hosted by TV maker TCL featured a section dedicated to console generations, displaying the past Microsoft Xbox and Sony PlayStation models. There was however a section labeled “Gen 9.5” alluding to possible future models of the popular consoles. The presentation included supposed details about the newest ‘Ps5 Pro’ and “New Xbox Se… Read More “Gamers Obsessing Over Console Mid-Generation Refresh, Ps5 Pro & Xbox Series S/X”

Common Vacation Scams and How to Avoid Them

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The Street

By Ellen Chang Fraudsters take advantage of people who use public Wifi while traveling and steal their financial information. Deals for travel packages are alluring to unsuspecting consumers, but they are often the work of fraudsters. Scammers lure in travelers with the promise of inexpensive trips and discounts to attractions, but in return they are infecting people’s accounts with malware and stealing their personal information. Other cybercriminals are quick to take advantage of people focusing on enjoying their holiday and send phishing emails and texts to obtain data. ‘Too Good To Be True… Read More “Common Vacation Scams and How to Avoid Them”

Life sciences developments are booming in Chicago, bringing jobs and helping fight ‘brain drain’

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Chicago Tribune

Much of Chicago’s office market remains stuck in the doldrums, but another economic engine has come to life, ready to remake the city into a hub for advanced industry and research. New towers dedicated to life sciences and biotech are already rising in an arc around the downtown core, with more likely on the way. “It really is the next industry for Chicago,” said Regina Stilp, principal of Farpoint Development, part of a team chosen by the city to transform the former Michael Reese Hospital site on the Bronzeville lakefront into a $7 billion mixed-use development. Farpoint’s team will soon bre… Read More “Life sciences developments are booming in Chicago, bringing jobs and helping fight ‘brain drain’”

59% of Americans Don’t Believe They Will Have Enough to Retire

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Retirement is tricky. Oscar Wilde said it best. “When I was young I thought that money was the most important thing in life; now that I am old I know that it is.” Unfortunately, a majority of Americans may not have enough money to live comfortably and enjoy their golden years. According to a MagnifyMoney poll of more than 2,000 Americans, 59% say they will never be able to save enough for retirement. Additionally, according to a Bankrate survey, 52% of Americans feel they don’t have enough money to fund their retirement. Approximately 16% of respondents are unsure whether they’re on track, but… Read More “59% of Americans Don’t Believe They Will Have Enough to Retire”

Top 20 NJ Arts Events of the Week: Crawfish Fest, Coldplay, ‘Three Sisters,’ ‘Grease,’ more

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TAB BENOIT Here is a roundup of arts events taking place around the state, through June 9. MUSIC • After having had to skip two years because of the pandemic, Michael Arnone’s Crawfish Fest — whose history dates back to 1989 — will be back at the Sussex County Fairgrounds in Augusta, June 3-5, with Samantha Fish, Tab Benoit, Dirty Dozen Brass Band, Jon Cleary & the Absolute Monster Gentlemen, Big Sam’s Funky Nation, Bonerama, Ally Venable and many others performing on three stages. Of course, for many attending the festival, the authentic Louisiana food — boiled crawfish and jambalaya and po’ … Read More “Top 20 NJ Arts Events of the Week: Crawfish Fest, Coldplay, ‘Three Sisters,’ ‘Grease,’ more”

CarbonAble and the NFTs that help combat CO2 emissions

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Global warming is a major challenge for the 21st century, pushing companies and citizens to innovate in the environmental field. CarbonAble is offering individuals the chance to support ecological and sustainable decarbonization projects via NFTs backed by the sale of carbon credits. In order to fight global warming, a French start-up called CarbonAble has launched several collections of NFTs to boost financial support for environmental projects. To reduce carbon dioxide emissions and achieve carbon neutrality, CarbonAble offers the chance to invest in non-fungible tokens that represent plots … Read More “CarbonAble and the NFTs that help combat CO2 emissions”